You open a jar — and that bold, “loud” aroma hits instantly. But then the smoke tastes softer than you expected. It’s not your strain; it’s how it’s stored.
Terpenes — the tiny aromatic compounds that give cannabis its smell and taste — are fragile. A little heat, light, or air, and they start to break down. So while your room smells great, your flower may have already lost some of its flavour magic.
Why It Smells Loud but Tastes Soft
When cannabis isn’t stored properly, volatile terpenes escape faster than cannabinoids. That’s why you can open a bag that smells amazing — but the actual smoke feels lighter. Think of it like coffee: once it’s ground and left open, the aroma fills the kitchen, but the brew tastes flat.
How to Keep That Fresh, Full Flavour
Flower
Keep it in its original airtight packaging until you’re ready to use it — it’s sealed to preserve freshness and terpene balance. Once opened, transfer to a small glass jar with a humidity pack, stored in a cool, dark place (like a drawer, not the fridge).
Milled Flower
Milled flower loses freshness faster because more surface area is exposed to air.
Store it in a small, airtight glass container and use it within a few days for best flavour. Avoid opening it frequently — oxygen is the real flavour thief.
Pre-Rolls
Pre-rolls are best kept in their original tubes or pouches — they’re designed to protect the shape, moisture, and terpene content. Avoid leaving them loose or in warm spots (like a car or sunny window). If you’re saving one for later, keep it sealed tight, cool, and upright.
The Takeaway
Strong smell doesn’t always mean fresh flavour — but smart storage keeps both alive.
At Common Ground, we craft and package to lock in that perfect balance — smooth draw, clean burn, and consistent taste from first puff to last.
Because when you treat good flower right, it gives that goodness back.
